I have posted an article on personalization from a marketing perspective:
"Value for Time and Attention: Personalization is the key for success online"
You can read it by selecting the following link: http://www.scify.gr/site/en/blog/49-blo ... e-for-time
You can find the Greek version here: http://www.scify.gr/site/el/blog/49-blo ... e-for-time
Feel free to send me your comments!